The top three trends that caught our attention this week:
Best literary destinations revealed
New research conducted by travel experts at Real Russia looks into which countries offer the most features of interest for book enthusiasts, examining factors including the number of libraries, literature landmarks and events, notable writers and books published every year. The top spot for keen readers is the USA, thanks to the high number of books it publishes and a thriving literature tourism scene, with landmarks including The Bridges of Madison County and notable festivals such as BookCon. In second place is India, followed by the UK, Russia and Canada.
Business travellers are more health conscious while on the road
Overall, 38% of people eat healthier while on the road for a business trip, while 26% work out more, according to research by B2B4E travel management platform CWT. Meanwhile, only 7% of business travellers don’t adhere to health and wellness routines, with a higher percentage among Europeans (10%) and Americans (8%) compared to travellers from the Asia Pacific region (3%).
Tate Modern named top UK museum
The Tate Modern has displaced the British Museum as the top UK museum for the first time in 10 years, with 5.87 million visitors in 2018, according to VisitEngland’s annual Visitor Attractions Trends survey. British museums and art galleries in general performed particularly well last year, with an increase of 6% in visitor numbers. Visits to places of worship are also on the rise, with 3% more visitors in 2018 compared to the previous year, while topping the list of paid attractions for the 10th year in a row is the Tower of London.